DAVIS - STANDARD CASE STUDY
3D Immersive Aplication
Interactive 3D Product Experience for Trade Shows and Sales Enablement (15+ Machines)
Overview
Davis-Standard needed a modern way to showcase complex industrial machinery with speed, clarity, and technical credibility—especially in trade show and sales contexts where attention is limited and the cost/complexity of transporting equipment is high.
TRNSFRM+A/R delivered an interactive 3D product experience designed like a guided, video-game-like walk through: engaging, intuitive, and structured for better sales conversations. The platform currently includes a growing library of 15+ machines visualized in 3D, designed to be reused across events, remote demos, and sales follow-up.
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The Solution
Interactive 3D Product Experience (Trade Show + Sales Toolkit)
We built an experience that translates complex machinery into a clear, guided narrative—with optional deep dives that preserve technical credibility.
What’s live today:
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15+ machines visualized as interactive 3D experiences
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Guided navigation aligned to the sales journey (fast overview → deeper layers)
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Hotspots that communicate features → benefits → proof
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Kiosk-ready performance for trade shows, plus a shareable format for follow-up
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Designed for scaling and cross-team reuse
The Challenge
Industrial equipment is powerful—but hard to communicate quickly when:
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Products are highly engineered and feature-dense
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Stakeholders need different levels of depth (executive vs. engineering vs. ops)
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Trade show time is limited and attention is fragmented
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Shipping machines creates major cost, risk, and logistics
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Sales teams need consistent storytelling and reusable assets post-show
Objectives
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Enable faster product understanding with a repeatable guided story
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Improve booth engagement and sales conversations without shipping equipment
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Provide a reusable asset for remote demos and follow-up
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Build a scalable framework to support a
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multi-product library
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1. Full Interactive 3D downloadable application (kiosk-ready)
2. UX/UI and information architecture for industrial buyers
3. 3D asset preparation and real-time optimization
4. Sales narrative structure (Problem → Solution → Proof)
4. Deployment-ready package for trade show hardware and portability
What we delivered
Forward-Looking Development
While the Davis-Standard engagement is focused on marketing and sales enablement, TRNSFRM+A/R is also developing additional modules internally—based on where industrial product experiences and digital adoption are heading. These initiatives are not part of the current Davis-Standard contract.
Internal Initiative 1: Maintenance Module
Purpose: make serviceability and maintenance concepts easier to understand through interactive 3D.
Explored capabilities:
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Visual maintenance walkthroughs tied to the 3D model
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Component identification and assembly exploration
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Step-by-step service sequences and checklists
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Optional: troubleshooting paths and service documentation linking
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Internal Initiative 3: Digital Twin Readiness
Purpose: architect the platform to support data-to-3D experiences when clients want to connect real operational data.
Explored capabilities:
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Digital twin-ready framework (data mapping to the 3D UI)
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Real-time or historical visualization layers (based on client data availability)
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Foundations for condition monitoring, performance insights, and smarter service enablement
Note: Digital twin implementations depend on client data sources, integration approach, and scope.
Why It Works
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Clarity wins: a guided experience keeps conversations focused and fast
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Depth on demand: executives get the story quickly; engineers can explore detail
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Reusable beyond the booth: the platform becomes a follow-up tool and remote demo asset
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Scalable: adding more machines and content is straightforward once the framework exists
Internal Initiative 2: Training Module
Purpose: improve onboarding and operator learning using interactive, role-based training.
Explored capabilities:
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Guided training sequences using the real machine model
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Role-based learning paths (operator / maintenance tech / supervisor)
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Safety and process-oriented instruction delivered visually
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Optional: knowledge checks and guided tasks
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INCREASE CUSTOMER ENGAGEMENT BY 60% - REDUCE PRODUCT EXPLANATIONS FROM 10 MINUTES TO JUST 1 MINUTE - SAVE 50% ON LOGISTICS COSTS FOR EACH EVENT - IMPROVE FOLLOW-UP QUALITY WITH A 50% RISE IN RESPONSES.
Realistic Equipment Operation Simulators
Prepare operators to manage machinery in real-world scenarios without risks or downtime.
Maintenance & Troubleshooting Simulations
Deliver step-by-step interactive experiences to teach service procedures, inspections, repairs, and diagnostics.
Aftermarket Parts Sourcing and Support
Empower teams to locate, identify, and order parts through visual, intuitive modules integrated with supplier systems.
Multi-Platform Access: Anywhere, Anytime
Simulations are accessible via VR headsets, touchscreens, AR glasses, mobile devices, and cloud-based platforms.
Maintenance & Troubleshooting Simulations
Deliver step-by-step interactive experiences to teach service procedures, inspections, repairs, and diagnostics.
Performance Tracking and Certification
Monitor user progress, test skills, and issue certifications with built-in analytics dashboards.
Why Virtual Training Matters
Today's industrial leaders know that knowledge is critical — but hands-on experience is what ensures success.
Our simulations allow you to:
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Eliminate costly machine downtime used for training
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Protect equipment by reducing operator errors
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Speed up workforce onboarding and upskilling
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Provide standardized, repeatable training across locations
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Support ESG and safety initiatives through smarter learning practices
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Deliver post-sale technical education to your clients, improving loyalty and aftermarket sales
TRNSFRM+A/R helps you turn training into a competitive advantage — giving your teams the confidence and skills they need to maximize the value of your machines.
